Brain in a Nutshell

This is a survey by Philippine Professional Regulations Commission (PRC) and the Commission on Higher Education (CHED) assessed university performance by looking at graduates of the same programs.

This statistics is a result of the study conducted by the Professional Regulations Commission (PRC) and the Commission on Higher Education (CHED), based on the average passing in the BOARD EXAMINATIONS OF ALL COURSES of all universities and colleges in the Philippines. This study is concluded every 10 years.

Eleven schools come from Luzon, two from the Visayas and seven from Mindanao.

1. University of the Philippines(Diliman Campus / Luzon )
2. University of the Philippines(Los Banos Campus/ Luzon )
3. University of the Philippines(Manila Campus / Luzon )
4. Silliman University ( Dumaguete City / Visayas)
5. Ateneo deDavao University ( Davao /Mindanao )
6. Ateneo de Manila University ( Manila / Luzon )
7. University of Sto . Tomas ( Manila / Luzon )

8. Mindanao State University(Iligan Institute ofTech/ Mindanao )
9. Pamantasan ng Lungsod ng Maynila (Manila/Luzon)
10. Saint Louis University ( Baguio City/ Luzon )

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There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format.

I. Executive Summary

The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured.

II. Business Overview

This section is sometime referred to as the Situation Analysis segment. In a typical marketing plan, it contains relevant background on the market, product, pricing, and distribution situations as well as on competitors. Information Centers can describe their business in these terms as well. Assuming the planning process takes place at the end of a fiscal year, this section may be a recap of the business for the past 12 months. Consider describing your customer base, services required by your customers, and environmental factors affecting your operation. Yes, Information Centers have competition. How has the Internet affected your business? Are other departments loading content for their use? Include any hard or anecdotal data on ROI available to you, as well as information on the Information Center’s impact on the business.

III. SWOT Analysis

Some marketing plan templates include the SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis in this segment. Others insert a separate segment devoted to the SWOT Analysis. In the light of the business situation just described, you must now reflect on strengths and weaknesses of your operation, as well as opportunities and threats to be dealt with in the coming year.

The SWOT analysis is a business tool available in the tool box of any small business owner. However, running a business forces you to focus on the issues and fires burning today, not tomorrow. Learn how to apply a SWOT analysis to your business and position yourself ahead of competitors.

What is A SWOT Analysis?

A SWOT analysis may sound like a form of mission planning for James Bond. A SWOT simply stands for: Strengths, Weaknesses, Opportunities, and Threats. Each area forms a box on a grid and you fill in each section to help formulate a marketing strategy.

Strengths and weaknesses focuses your business to look internally at what your business can do. Many business are great at looking inward but fail to look outside their company. Threats and opportunities are external; focusing on the conditions of the real-world. This is where a SWOT analysis is helpful. It challenges you to see beyond your company walls to determine what opportunities are open for your company and how to capitalize on your strengths.

While most of your analysis will be subjective, the SWOT can provide multiple benefits to your small business. These benefits can include:

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By Laura Lake, About.com

Here’s How:

1. Describe your company’s unique selling proposition (USP).
2. Define your target market.
3. Write down the benefits of your products or services.
4. Describe how you will position your products or services.
5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?

Tips:

1. Your Unique Selling Proposition sets you out from the rest, don’t try to develop a marketing plan without one.
2. It’s important that you have a budget developed for your marketing plan. Marketing is an investment.
3. Revisit your marketing plan at least once every quarter. Are you on target? Do you need to revise it?

What You Need:

• A place to concentrate.
• A pen or pencil.
• A notebook or journal.

An experiment on semen revealed evidence of DNA damage after 16 hours of exposure to radiation similar to the output of a mobile phone.

The preliminary study, presented at a fertility conference in Brisbane today, is the first of its kind, and supports US research showing heavy mobile phone users have up to 40 per cent lower sperm counts than lighter users.

Researchers at the University of Newcastle built a device to irradiate sperm at the same radio frequency as mobile telephone calls.

Professor John Aitken, director of the university’s Centre of Excellence in Biotechnology and Development, said they were able to accurately identify high levels of DNA fragmentation in the sperm.

“After 16 hours exposure, there was clear evidence of DNA damage,” Prof Aitken said.

“This is a very early finding from our analysis, but it does raise concerns.”

DNA damage in spermatozoa has been associated with decreased fertility, increased risk of miscarriage and various kinds of disease in offspring, including childhood cancer, and a number of neurological disorders such as autism, bipolar disorder and spontaneous schizophrenia.

In the study, damage was caused by oxidative stress - when the generation of free radicals exceeds the body’s own anti-oxidant defence mechanisms.

Prof Aitken said it was well known that sperm DNA fragmentation was predominantly triggered by oxidative stress which may arise from infection, smoking or older age, but there had been little research about the link with mobile phones.

Unsaturated fatty acids in foods such as margarine were also known to trigger free radicals and potential oxidative stress, he said.

“We also suspect components of acne treatment may give rise to potential free radical effects, but we have yet to find a dermatologist willing to participate in such a study,” he said.

The team said if oxidative stress caused DNA damage to sperm, anti-oxidant treatments might provide a cure.

A recent German study suggested that seat warmers fitted in many luxury model cars may also be damaging sperm by raising scrotum temperature above optimal semen production conditions.

Hindu and Buddhist priests chanted sacred hymns and cascaded flowers and grains of rice over a 3-year-old girl who was appointed a living goddess in Nepal on Tuesday.

Wrapped in red silk and adorned with red flowers in her hair, Matani Shakya received approval from the priests and President Ram Baran Yadav in a centuries-old tradition with deep ties to Nepal’s monarchy, which was abolished in May.

The new “kumari” or living goddess, was carried from her parents’ home to an ancient palatial temple in the heart of the Nepali capital, Katmandu, where she will live until she reaches puberty and loses her divine status.

She will be worshipped by Hindus and Buddhists as an incarnation of the powerful Hindu deity Taleju.

A panel of judges conducted a series of ancient ceremonies to select the goddess from several 2- to 4-year-old girls who are all members of the impoverished Shakya goldsmith caste.

The judges read the candidates’ horoscopes and check each one for physical imperfections. The living goddess must have perfect hair, eyes, teeth and skin with no scars, and should not be afraid of the dark.

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